ParentStrong offers an interactive platform for parents to develop milestone-based skills with children aged 0-10. The curriculum, refreshed weekly and backed by science, fosters motor, language, physical, and social-emotional learning in a fun and engaging environment.
In a post-pandemic world parents struggle to keep young children engaged and socially connected. Community is essential now more than ever and it is becoming increasingly difficult to trust guidance and the variety of opinions and information found online.
Building a robust companion ParentStrong application (to an existing KidStrong program) will facilitate out-of-center engagement with parents and build trust through online community, science-based curriculum and access to industry thought leaders.
Parents have a trusted activity-based resource that allows them to engage with their children in new ways. They can complete milestone-based activities that build confidence in motor, language, physical and social-emotional skills.
ParentStrong emerges as a beacon for parents seeking reliable, science-based guidance for their children's development. In a world inundated with information, parents crave a trustworthy resource that aligns with the latest research in child development. ParentStrong bridges this gap by offering a platform that blends community insights with evidence-based practices.
Through collaboration with industry experts, ParentStrong delivers comprehensive guidance tailored to the diverse needs of families. At the heart of ParentStrong lies its commitment to holistic child development. By integrating fun and engaging activities into its system, ParentStrong empowers parents to nurture their children's motor, language, physical, and social-emotional skills.
The platform's milestone achievement system serves as a roadmap for tracking progress, providing parents with tangible markers of their child's growth journey. Through this structured approach, parents gain confidence in their ability to support their children's development while fostering a sense of accomplishment and connection within the ParentStrong community.
In essence, ParentStrong not only equips parents with the tools they need to navigate the complexities of child rearing but also fosters a supportive environment where expertise and community converge to empower families on their journey toward nurturing happy, healthy, and thriving children.
From onboarding, to paywall and Milestone activities to community content channels, these are the key flows parents interact with on a routine basis.
ParentStrong leverages top developmental experts with evidence-based resources to offer unparalleled guidance and expertise.
Through the ParentStrong Content Channels, a diverse array of articles, listicles, and videos are curated to foster trust, offer practical guidance, and enhance parent-child relationships across all age groups.
These resources serve as pillars of support, equipping parents with the knowledge and tools necessary to navigate the intricate journey of child rearing with confidence and insight.
By seamlessly blending expert wisdom with accessible content formats, ParentStrong empowers parents to cultivate stronger, more meaningful connections with their children, fostering environments of understanding, growth, and mutual respect.
— Andy Lafferty, Director of UX, KidStrong
Part of the early phases of design were focused on creating logic and functionality for a series of developmental Milestones, based on Cognitive, Motor, Language and Social-Emotional pillars.
User-Centric Insights: Leveraged discovery and generative research to engage with potential ParentStrong app users, gaining deep insights into diverse parenting styles and preferences.
Collaborative Approach: Fostered collaboration with parents, industry Subject Matter Experts (SMEs), and influencers to develop a robust information architecture and user flows, laying the foundation for an intuitive user experience.
Experience Mapping: Utilized insights from collaborative efforts to construct a milestone-based experience map, refining personas and guiding early UX framework decisions for enhanced usability.
Resource Development: Created a rich repository of expert-led and peer-to-peer resources aimed at empowering parents to foster essential cognitive, motor, language, and social-emotional skills in children, emphasizing meaningful engagement and enjoyment.
Agile Development Methodology: Implemented an agile development approach, working closely with an onsite engineering team to ensure alignment and success across each phase of the design build, fostering adaptability and efficiency.
Confidence in Impact: Contributed to an application poised to positively impact the lives of parents and children across North America, instilling confidence in its ability to facilitate meaningful connections and skill development within families.
